Social Media Workshop - December 2019
Paid Facebook Ads Implementation & Tracking
- Why Pay to Play?
- What is an Ad Campaign? Campaign Structure
- Setup - picking an objective or goal
- Targeting - who are you targeting, how do you target?
- Tracking - how can we see if this campaign worked?
- Ad Image Design Resources (Crello.com, etc.)
Pay to Play term defined: Pay to Play in Social Media
The term "pay to play" refers to paid advertising on social media - an option launched by Facebook when it introduced an algorithm that weaves paid advertising into users' feeds. Facebook introduced paid advertising in 2012, the same year it public and 6 years after its initial inception.
Presented by Sofya Elperin-Smirnov, Elperin Consulting
Sofya Elperin-Smirnov is the owner/consultant of Elperin Consulting.
Her specialty is local small business. Sofya offers digital marketing training, consulting and full marketing management. She is an expert in paid search ads, email marketing, social media, content creation, website optimization and all digital and traditional marketing channels. She has been working in marketing and advertising for over 15 years. She started out at ad agencies in NYC and in recent years startups in Bay Area. Her passion is helping small business owners meet their business goals through marketing.