BEGIN:VCALENDAR
VERSION:2.0
PRODID:-//ChamberMaster//Event Calendar 2.0//EN
METHOD:PUBLISH
X-PUBLISHED-TTL:P3D
REFRESH-INTERVAL:P3D
CALSCALE:GREGORIAN
BEGIN:VEVENT
DTSTART:20191206T170000Z
DTEND:20191206T183000Z
X-MICROSOFT-CDO-ALLDAYEVENT:FALSE
SUMMARY:Social Media Workshop - December 2019
DESCRIPTION:Paid Facebook Ads Implementation & Tracking\n\n	Why Pay to Play?\n	What is an Ad Campaign? Campaign Structure\n	Setup - picking an objective or goal\n	Targeting - who are you targeting\, how do you target?\n	Tracking - how can we see if this campaign worked?\n	Ad Image Design Resources (Crello.com\, etc.)\n\n \n\nPay to Play term defined: Pay to Play in Social Media\n\nThe term "pay to play" refers to paid advertising on social media - an option launched by Facebook when it introduced an algorithm that weaves paid advertising into users' feeds.  Facebook introduced paid advertising in 2012\, the same year it public and 6 years after its initial inception.\n\n\n\nPresented by Sofya Elperin-Smirnov\, Elperin Consulting\n\nSofya Elperin-Smirnov is the owner/consultant of Elperin Consulting.\n\nHer specialty is local small business. Sofya offers digital marketing training\, consulting and full marketing management.  She is an expert in paid search ads\, email marketing\, social media\, content creation\, website optimization and all digital and traditional marketing channels. She has been working in marketing and advertising for over 15 years. She started out at ad agencies in NYC and in recent years startups in Bay Area. Her passion is helping small business owners meet their business goals through marketing.
X-ALT-DESC;FMTTYPE=text/html:<strong>Paid Facebook Ads Implementation &amp\; Tracking</strong>\n<ul>\n	<li><strong>Why Pay to Play?</strong></li>\n	<li><strong>What is an Ad Campaign?</strong> Campaign Structure</li>\n	<li><strong>Setup</strong> - picking an objective or goal</li>\n	<li><strong>Targeting</strong> - who are you targeting\, how do you target?</li>\n	<li><strong>Tracking</strong> - how can we see if this campaign worked?</li>\n	<li><strong>Ad Image Design Resources</strong> (Crello.com\, etc.)</li>\n</ul>\n&nbsp\;<br />\n<strong><u><span style="font-family:arial\,sans-serif\;">Pay to Play term defined: Pay to Play in Social Media</span></u></strong><br />\nThe term &quot\;<strong>pay to play</strong>&quot\; refers to paid advertising on social media - an option launched by Facebook when it introduced an algorithm that weaves paid advertising into users&#39\; feeds.&nbsp\; Facebook introduced paid advertising in 2012\, the same year it public and 6 years after its initial inception.<br />\n<br />\nPresented by <strong>Sofya&nbsp\;Elperin-Smirnov\, Elperin Consulting</strong><br />\nSofya Elperin-Smirnov is the owner/consultant of Elperin Consulting.<br />\nHer specialty is local small business. Sofya offers digital marketing training\, consulting and full marketing management.&nbsp\; She is an expert in paid search ads\, email marketing\, social media\, content creation\, website optimization and all digital and traditional marketing channels. She has been working in marketing and advertising for over 15 years. She started out at ad agencies in NYC and in recent years startups in Bay Area. Her passion is helping small business owners meet their business goals through marketing.&nbsp\;<br />\n&nbsp\;
LOCATION:Chamber of Commerce 10 Station Way Los Gatos
UID:e.286.14298
SEQUENCE:3
DTSTAMP:20260917T001201Z
URL:https://www.losgatoschamber.com/events/details/social-media-workshop-december-2019-14298
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