Digital Marketing Webinar - June 5, 2020
Email MarketingLearn from start to finish, how to set up your email marketing. Even if you have never sent an email for your business this is a great starting point. We will use the MailChimp email system for the demonstrations.
You will learn:
- Different Mail Platforms - MailChimp, iContact, ActiveCampaign, ConstantContact
- Plan and prepare lifecycle market strategies.
- Types of Emails - Promotional, transactional, behavioral
- Map email content to your customers' lifecycle
- Plan, execute and measure email marketing campaigns
- Craft a subject line, A/B testing, content buidling
- Gain basic familiarity with common tools of the trade, i.e. MailChimp
- Understand email marketing metrics
Presented by Sofya Elperin-Smirnov, Elperin Consulting
Sofya Elperin-Smirnov is the owner/consultant of Elperin Consulting.
Her specialty is local small business. Sofya offers digital marketing training, consulting and full marketing management. She is an expert in paid search ads, email marketing, social media, content creation, website optimization and all digital and traditional marketing channels. She has been working in marketing and advertising for over 15 years. She started out at ad agencies in NYC and in recent years startups in Bay Area. Her passion is helping small business owners meet their business goals through marketing.